How Long Is a Story on Instagram

How Long Is a Story on Instagram? 11 Easy Things

Have you ever wondered how long an Instagram story is supposed to last?

If you have any questions concerning this, we have answers!

Instagram is the current social media darling; if you learn to harness its power, it may become an effective marketing and communication tool for your company.

Instagram’s potential for companies is nearly boundless, with over 1.2 billion users and 700 million active monthly users.

Learn how, when compared to other platforms, this social network may enhance community participation by a factor of ten.

If you want to get momentum on this social media network, you must stand out from the herd.

For the best results when developing Instagram stories, you must first understand how people really use Instagram.

Examine the data we’ve gathered to find out what fascinates and drives Instagram users (i.e., what you should be doing).

Instagram news feed: how long does it last?

The Instagram feed is the app’s main feature.

True, the publications displayed in this news stream are designed to be read over a much longer period of time. Because the news feed is often updated with new stories, its shelf life on the feed is quite brief.

How Long Is a Story on Instagram

Once your items have been removed from the news stream, they will appear on your Instagram feed.

Organization is essential for keeping folks on your profile for this one.

What Instagram allows you

Instagram’s character limit for video is 60 seconds and 8 photos for photo postings.

When it comes to social media, you are not confined to a single sort of media. With your format, the video duration of 60 seconds is all that matters.

As a result, you can only make one-minute-long posts to the News Feed.

This stuff will appeal to both your existing fan base and prospective new ones.

However, your readers’ attention fluctuates tremendously depending on the quality of your post and substance. The best time to publish on Instagram must be determined.

It’s a successful method for reaching out to a diverse audience and promoting involvement.

What is the average time spent by followers?

As previously stated, the length of time spent on each news feed item varies greatly depending on aspects such as the quality of the material and the nature of the article itself.

According to reports, the average user spends only three seconds each photo upload.

People are more interested in the first few seconds of a video post. On average, this amounts to around 8 seconds every video.

A post on Instagram’s news feed has a lifetime of around 21 hours; beyond that, there is little activity on the post.

Instagram story: how long does it last?

Instagram Stories is viewed by users as a supplement to the News Feed.

Indeed, the short lifespan of Instagram stories—around 24 hours—makes publication much more spontaneous, and the content may be rather diverse.

What Instagram allows you to do

Instagram allows you to publish small 15-second films called “stories.”

However, keep in mind that you only have a limited amount of time to convey your point.

It’s a great feature if you can include a link to your Instagram profile, a clickable link, or a swipe up to your story.

Having stated that, your objective should be to persuade a visitor to learn more about you within that time.

This is not an easy undertaking; you must master the ins and outs of Instagram story sharing.

The apps can assist you in creating Instagram stories that perform better.

What is the average time spent by followers?

Instagram users’ attention spans might vary greatly depending on elements such as the subject matter of the story, the demographics of your audience, and other considerations.

A viewer’s average attention span is only 6 seconds.

People are more likely to read to the end of a tale if the author posts few of them, but if they post many Instagram Stories, the bulk of them will be skipped over.

IGTV: how long is it?

Instagram now allows users to upload videos in a new format known as IGTV. They enable materials to be longer and more diverse.

Others enjoy viewing lengthy documentaries to learn everything there is to know about a subject.

In terms of duration (IGTV videos are substantially longer), and functionality, Instagram’s new IGTV feature directly competes with Tiktok (kind of; they also introduced reels) (video is where Tiktok excels).

What Instagram allows you

IGTV allows you to publish videos to Instagram that can play for up to an hour.

You may avoid elaborate categorizations for your news feed items and articles by posting them in their most natural form.

A limit of 60 minutes, which is still pretty long for a social networking platform that began as an image sharing platform.

What is the average time spent by followers on IGTV?

Instagram users spend an average of 30 seconds each IGTV, therefore your IGTV’s design must be interesting in that short length of time.

Instagram Video length (Feed Videos)

  • Length: Up to 60 minutes
  • Aspect ratio: Square 1:1 and vertical 9:16: Easily resize your video with the click of a button in Animoto.

Instagram said earlier this year that it will combine IGTV and feed videos into a single format called Instagram Video, making it easier for users to see videos across the network.

Previously, you had to quit the main app to view IGTV videos, but now you can do so directly from your feed or a user’s profile by tapping the video icon (the triangle play button symbol) above the grid.

If the videos are longer than 60 minutes, you can see them for 60 seconds before committing to watching them (except for videos that are eligible for ads, which will still preview for 15 seconds).


“We’re no longer a photo-sharing app or a square photo-sharing app,” Instagram CEO Adam Mosseri stated in 2021.

There’s no excuse not to use Instagram Video to grow your following.

Instagram video is quite useful. Among the several popular reasons for creating an Instagram video are:

  • Anniversaries
  • Birthdays
  • Business promotion
  • Digital Albums
  • Holiday greetings and promotions
  • Real estate
  • Sales
  • Testimonials
  • Workout videos

Instagram Live: how long does it last?

  • Length: Up to 60 minutes
  • Aspect ratio: Vertical 9:16: Easily resize your video with the click of a button in Animoto.

Instagram Live allows viewers to witness uncensored footage of events as they happen in real time.

Instagram allows you to go live for a maximum of 60 minutes at a time. After the first 60 minutes, the broadcast can be continued forever.


Are you unsure whether you should go live on Instagram? Consider the following advantages of going live on video.

  • Introducing your audience to the real people behind your company will allow you to engage with them on a more personal level.
  • Bring in more people.
  • Keep your audience up to date on current events as they happen in real time.
  • Stories favors video material that is streamed live.

Create a video

That’s all there is to it.

If you want to learn how to master Reels, produce more intriguing Stories, or explore the realm of long-form video, start making more Instagram videos with Animoto right now.

Best wishes for your video creations!

How do Stories compare to other types of Instagram videos?

Instagram videos may only be 15 seconds long. Instagram Stories displays a snapshot for only 7 seconds.

Instagram Reels are the platform’s counterpart to TikTok. A Reel video is typically between 30 and 60 seconds long.

Videos shot using Instagram Live may be shared for up to four hours. You may then post the full thing to your Story or Feed after they’ve completed.

In October 2021, the Instagram video format was consolidated, combining IGTV and Instagram Feed videos into a single service.

On the stream, videos may be previewed for up to 60 seconds.

Videos published by users with normal accounts must be between 15 seconds and 10 minutes in length and must be under 10 minutes in length.

How Long Is a Story on Instagram

Films of up to 60 minutes in length can be submitted by those with a large number of followers or a verified account.

Instagram stories adverts might last anywhere from 5 to 15 seconds. Commercials on reels that can last up to 30 seconds.

Furthermore, video advertisements in the Feed might be up to a minute long.

How to edit the length of an Instagram Story video

If you have a video that is longer than 15 seconds and want to add it to your Stories, you have two options:

Option 1

Uploading videos longer than 15 seconds from your camera roll to Stories will automatically break them into four 15-second story cards.

You can proceed as long as the video is less than a minute long. Because you’re working from a single video, the continuity of your sequence will be retained even if it will be divided.

Option 2

If your video is longer than a minute, Instagram will convert the first minute into four 15-second cards, like in Option 1, but any content after the first minute will be discarded.

Before you can submit the complete video, you must manually clip it using Instagram’s built-in video editor.

You might also use a third-party video editor, such as CutStory, to improve your clips before posting them.

Is it better to use long videos or short videos?

A lengthy or short narrative will suffice.

In the end, it boils down to the content you want to deliver and how well you can keep people engaged in it.

Expert advice: the longer the story arc, the more encouragement customers will need to stay watching. Here are some ideas for moving forward.

But first, let’s look at the benefits and drawbacks of each format. You’ll also learn what creates a compelling Instagram Story video.

Longer videos

You may broaden the reach of your message by connecting many Instagram Story videos.

So, what’s the snag?

If the user doesn’t like your first video, they’ll probably miss the remainder of the series and move on to the next Story in their feed.

The first video should be intriguing. Let’s see how this actually works in practice.


Length: 90 seconds+ across multiple Story cards

Everlane, in addition to ethical activewear, has a large assortment of high-quality denim goods.

Because one of their key principles was honesty, they taught their readers how jeans are created nowadays.

However, simply giving knowledge is insufficient to keep people interested. Motivating individuals to see your content is critical.

Everlane does this by integrating fun polls and quizzes into the Watch Time experience. This allows viewers to swiftly and conveniently navigate to the Story’s end.

  • Engage your audience by asking questions: Use binary yes-no engagement poll stickers (just tap a button to weigh in).
  • Use micro commitments: A small form of engagement at the start, or micro commitment, increases the odds you’ll stick through to see the end.
  • Combine education with interaction: Multiple polls interspersed with facts and insights for more engagement opportunities.

Why it works:

Everlane’s first Instagram story card presents a question that is likely to pique your interest: “Denim is notoriously filthy as it is… Do you know why?”

The audience decides whether or not to watch the rest of the Story depending on the appeal offered in the first second of the video.

Everlane integrated “question” cards with “knowledge” cards throughout the Story sequence to make learning more enjoyable and engaging.

Shorter videos

Vine was a mobile video platform that used to exist. Vine videos were just 6 seconds long, yet they could include an entire story arc.

Instagram Stories that are less than 15 seconds long and just use one Story card may be incredibly effective and intriguing to watch.

The key is to remember that they must disrupt a user’s carefree Story swiping. As with longer films, you must instantly pique their interest.

To demonstrate the success of this strategy, consider a real case study from a company that sells custom couches online.

Example: CouchHaus

Length14 seconds

  • Design for sound-off: Most people don’t watch Instagram with sound on. This is true of Stories and most other IG video placements. Be sure that your content doesn’t require sound to understand. Use captions to communicate the key points.
  • Quick video cuts: Within this single 15-second Story card, there are at least six different video clips strung together to tell a simple coherent story. This adds motion and visual variety, which keeps you watching. In just 14 seconds, you’ve learned exactly how the product works and what makes it interesting.

Why it works

This video has been heavily modified to make it shorter and easier to digest, which is not typical for Stories content (most are recorded impromptu).

Purchasing a customised sofa from CouchHaus is simple since the entire process is described in a single Story card.

Words are used to express value propositions, while visuals are used to highlight the items and the simple ordering process.

In the lack of a companion film, the following testimonial serves as a sufficient explanation of the product and validation of its value propositions.

  • Custom couches online: I designed a custom couch on CouchHaus.
  • Easy processThe process was so easy.
  • Wide selection: I picked the color, fabric, and size.
  • Pet-friendlyI chose the performance fabric, which is perfect for pets.
  • Easy to cleanIt’s easy to keep clean, and it looks amazing in my house.
  • Positive experienceI never knew it would be that easy.

Pro tip

Putting in the time and effort to make a video like this should be put to good use in as many ways as possible.

This is a blatant example of a rehashed social commercial, yet it still passes test as an organic Story post.

The same tactics utilized in this CouchHaus video may help any social ads and networks.

How to make an IG Story video

You may do this in a variety of ways. Here’s a brief reference:

Step 1

Login up for or sign in to Instagram.

Instagram is accessible for iPhone, iPad, and Android devices; to share your tale, tap the “Your Story” icon in the top left corner of the app.

That’s exactly, you’re going to collide with the lens.

Step 2

You can record a video in the “Normal” setting or use the sliding bar to change to one of the other options.


Add subtitles, music, stickers, and GIFs to your Story videos to make them more entertaining. You may use tools like: to attract more people to interact with your Stories postings.

  • Shoutouts: @ another account in your Story.
  • Polls, Questions, and Quizzes: Let your audience engage with your Stories.
  • Donations: Build goodwill by asking for donations to a good cause.
  • Countdown timers: Drive urgency for product launches and special events.
  • Gifs, stickers, templates: Use visual overlays to enhance your content.


Video clips that begin instantly and continue to play without halting. Try it backwards. Moving forward once again.

How Long Is a Story on Instagram


Make a Story video with a lot of grids.


While recording, keep your finger off the record button. Swipe up to open your camera roll and select a video from there.


You may swiftly take up to eight images at once.


Both lenses will be used in a simultaneous recording.


The screen will provide a level to help you aim.

Step 3

Your video preview should now automatically loop. You may instantly add the video to your Instagram Story by hitting the arrow button at the bottom right of the video.

Select “Your Story” from the menu to make a video post.

To easily add several videos to your Stories sequence, use a platform like Sked Social to submit resources in bulk rather than one at a time.

Instagram Stories tips

Making a video for your Instagram Story may be accomplished in a variety of ways. But for now, here are a few tips to get you started:

Optimize for the format

Instagram Stories posts are always shown in portrait mode. These films have been designed with mobile viewing in mind.

While developing your content, ensure that it is organically vertical. If it isn’t already a Story, Instagram will convert it if you publish it.

Native, vertical films developed particularly for the platform, on the other hand, receive considerably more views and shares than horizontal videos.

Keep it casual

There’s no need to spend a fortune on cutting-edge video equipment. Video taken on a smartphone may be put to good use.

Film filmed on a phone is sometimes more successful than professionally produced video since it appears more authentic and less commercial.

Use Instagram add-ons

Instagram Stories may be designed in an infinite number of ways.

With your crayons, create a masterpiece all over them. Use hashtags, emojis, polls, and clever writing to spice things up.

This will improve the aesthetic appeal of your videos and make them more fascinating to watch. And they complement how Instagram users use the Stories section.

Turn your top Story videos into highlights

Instagram Stories are only available for one day. They then fade away.

You may, however, create highlights from your Story videos so that they live on your profile eternally. This is a great place to highlight your most amazing Stories.

Reshare Story video posts you’re tagged in

If another Instagram user has tagged you in their own post, you can re-share it to your Story.

One of the most effective methods to get people talking about your brand is to have them talk about it.

You should also inspire the rest of your audience to share your enthusiasm.


Instagram’s Stories platform, which allows users to upload photos and videos for 24 hours, has recently gone into testing.

To compete with Snapchat and TikTok, Facebook aims to expand the length of videos that may be shared to Stories to 60 seconds.

According to a Turkish Instagram user, the app is now informing select users about the change.

When you record or submit a video that is longer than 15 seconds, it will be automatically split into many Stories.

However, with this upgrade, users will no longer have to separate videos of up to 60 seconds in length when publishing them to Stories.

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